[PDF.04sm] Brandjam: Humanizing Brands Through Emotional Design.
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Brandjam: Humanizing Brands Through Emotional Design.
Marc Gobe
[PDF.tn45] Brandjam: Humanizing Brands Through Emotional Design.
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| #2544628 in Books | Allworth Press | 2007-03-01 | 2006-12-15 | Original language:English | PDF # 1 | 9.25 x6.40 x6.25l,1.32 | File type: PDF | 352 pages | ||0 of 6 people found the following review helpful.| Brandjam: Right on the money!|By Stephan Sigaud|Brandjam from Marc Gobe is right on the money. Marketers must start paying attention to the emotional connection between the brand and the consumer. Gobe leverages his vast experience to demonstrate this in a clear and easy to understand way, using very relevant examples. A great marketing book.
Stephan Sigaud, ||"An inspirational tool in understanding the complexity of today's markets."
"Emotional Branding is worth more than a whole shelf full of books on brand strategy."
"Gobe's book is of significant value to marketers and anyone wishing to be
Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his meta...
You easily download any file type for your device.Brandjam: Humanizing Brands Through Emotional Design. | Marc Gobe. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
