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Creating Powerful Brands (Volume 1)

Leslie de Chernatony, Malcolm McDonald, Elaine Wallace




[PDF.qz98] Creating Powerful Brands (Volume 1)

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 | #856414 in Books |  Routledge |  2010-11-03 | Original language:English | PDF # 1 |  9.10 x.90 x7.50l,2.00 | File type: PDF | 510 pages

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||0 of 0 people found the following review helpful.| Classic for Strategic Brand Management|By J. Otaduy|A classic regarding Strategic Brand Management, in addition to the Keller book and Kapferer...|0 of 0 people found the following review helpful.| Your brand compendium?|By Tooring|Having worked with major and emerging brands for many years I was really pleased to be introduced| ||'Creating a powerful brand is a journey not a destination. This book is the definitive road map. Whether you are new to branding, an experienced brand manager or a senior executive wishing to keep abreast of the changing brand environment this book sh

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns.

In this influential textbook, de Chernatony, McDonald & Wallace:

• Summarise the latest thinking and best prac...

You easily download any file type for your gadget.Creating Powerful Brands (Volume 1)   |  Leslie de Chernatony, Malcolm McDonald, Elaine Wallace. I was recommended this book by a dear friend of mine.

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