[PDF.79lj] Design Is How It Works: How the Smartest Companies Turn Products into Icons
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Design Is How It Works: How the Smartest Companies Turn Products into Icons
Jay Greene
[PDF.gb34] Design Is How It Works: How the Smartest Companies Turn Products into Icons
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| #169382 in Books | Perry Ellis | 2010-07-29 | 2010-07-29 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | .89 x6.46 x9.28l,.93 | File type: PDF | 240 pages||0 of 0 people found the following review helpful.| Jay makes some pretty compelling evidence that design should be the most important ...|By Kyle William|Jay takes the time to unearth and explore some unconventional companies when it comes to the design space. After reading this book, I really began to appreciate some of the profiled businesses more than before. While there are some references to Apple and Steve Jobs, it's refr|From Publishers Weekly|A series of case studies of attractive and efficient design, from journalist Greene, makes a persuasive case for regarding design as an essential component of the development process of any product, which must be attended to at all stages,
"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs
There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot.
Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illumina...
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