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Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market

From Brand: Rockport Publishers




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 | #453136 in Books |  Rockport Publishers |  2008-07-01 | Original language:English | PDF # 1 |  10.25 x.56 x8.25l,1.61 | File type: PDF | 192 pages

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||1 of 1 people found the following review helpful.| Lots of Ideas|By Customer|This book has lots of ideas for marketing groups.

The theme veers towards fantastic in order to entice shelf stocking personnel at retail to give the products you design the most visible, best shelf space.

Little to nothing is mentioned about expense of materials nor are there case studies which give a typical breakdown of packag|About the Author|
Capsule (Minneapolis, MN) specializes in brand strategy and identity design services. Since 1999, the firm has lent its distinctive methods and perspectives to the international community. They most recently authored Design Matters: Logo

The nuts and bolts of effective package design

The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to...

You can specify the type of files you want, for your device.Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market   |  From Brand: Rockport Publishers. I really enjoyed this book and have already told so many people about it!

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