[PDF.57rp] Handbook of Research in Mass Customization and Personalization (2 Volumes)
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Handbook of Research in Mass Customization and Personalization (2 Volumes)
Frank T. Piller
[PDF.eo21] Handbook of Research in Mass Customization and Personalization (2 Volumes)
Handbook of Research in Frank T. Piller epub Handbook of Research in Frank T. Piller pdf download Handbook of Research in Frank T. Piller pdf file Handbook of Research in Frank T. Piller audiobook Handbook of Research in Frank T. Piller book review Handbook of Research in Frank T. Piller summary
| #5995086 in Books | 2009-12-30 | Original language:English | PDF # 2 | 10.10 x2.80 x6.90l,5.00 | File type: PDF | 380 pages||From the Inside Flap|A growing heterogeneity of demand, the advent of "long tail markets," exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customi
A growing heterogeneity of demand, the advent of 'long tail markets', exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience col...
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