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Monopoly Television: Mtv's Quest To Control The Music (Critical Studies in Communication and in the Cultural Indust)

Jack Banks




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 | #18278538 in Books |  1996-05-09 | Original language:English | PDF # 1 |  9.75 x6.50 x1.00l, | File type: PDF | 304 pages

||1 of 5 people found the following review helpful.| Inspiring|By Tj Feldman-Halpern|The research behind this look at MTV is solid and groundbreaking...it's a shame the book went out of print..it is timeless.|0 of 3 people found the following review helpful.| A Let down because didn't cover MTV from the early 70s|By Paul Johnston, PhD|This was a let down because it didn't cover t|About the Author|
Jack Banks is assistant professor of communication at the University of Hartford.

In August 1981, Music Television—now popularly known as MTV—was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and...

You easily download any file type for your device.Monopoly Television: Mtv's Quest To Control The Music (Critical Studies in Communication and in the Cultural Indust)   |  Jack Banks. Which are the reasons I like to read books. Great story by a great author.

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