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Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi

P. Rosengarten, C. Stuermer




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 | #3473507 in Books |  Palgrave Macmillan |  2005-11-21 |  2006-02-16 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.00 x.50 x6.00l,1.01 | File type: PDF | 194 pages

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||0 of 0 people found the following review helpful.| Five Stars|By erlang|Great book.|1 of 1 people found the following review helpful.| Motor Mania|By Benny Thomas|This book is a great introduction to the obsessiveness of the German automobile companies and offers great insight into their dominance of the luxury segment.
The marketing segmentation is interesting as well - t| ||'Who - like myself - has followed and partially influenced the way of the German Premium brands to global leadership, is impressed by the quality of research and analysis as well as the competence of the authors. This is not only a book about the achievements

At the beginning of the 1990s the German car industry had its back to the wall. Japanese competitors were demonstrating significant advantages in terms of quality and productivity. Consultants warned that only a few global car groups would survive. Instead of following the Japanese concepts of lean production, Mercedes-Benz, BMW, Porsche and Audi developed a new innovative premium brand strategy and initiated a revolution in the industry by setting innovative benchmarks....

You can specify the type of files you want, for your gadget.Premium Power: The Secret of Success of Mercedes-Benz, BMW, Porsche and Audi   |  P. Rosengarten, C. Stuermer. A good, fresh read, highly recommended.

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