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Priceless: Turning Ordinary Products into Extraordinary Experiences

Diana Lasalle, Terry A. Britton




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 | #2353884 in Books |  Harvard Business Review Press |  2002-12-04 | Original language:English | PDF # 1 |  9.74 x.83 x6.34l,1.05 | File type: PDF | 208 pages

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||12 of 14 people found the following review helpful.| Valuable but just not Priceless.|By Dr. David Arelette|Any book that can provide you with one insight is worth whatever the author wants in exhange - and that is in part the core value of this book.
The authors formalise the need to reduce the Why people purchase a product down to the core value the buyer perceives - the first or second given reason is often not the case|From Booklist|Have you ever bought an item you needed, then discovered something minor you didn't like about it that ruined the whole purchase? Have you purchased something totally frivolous just for fun? The auth

A tactical guide to enhancing any product or service with value-adding experiences Shows the value of creating extraordinary customer experiences and offers ways to implement experience-based marketing strategies. Valuable addition to the literature: Picks up where The Experience Economy leaves off by taking experience out of the classroom and into the trenches. Tactical approach: Offers valuable frameworks to help readers understand how they can create a better experien...

You can specify the type of files you want, for your device.Priceless: Turning Ordinary Products into Extraordinary Experiences   |  Diana Lasalle, Terry A. Britton. I was recommended this book by a dear friend of mine.

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