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Product Development Performance: Strategy, Organization, and Management in the World Auto Industry

Kim B. Clark, Takahiro Fujimoto




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 | #2009486 in Books |  Harvard Business Review Press |  1991-02-01 | Original language:English | PDF # 1 |  9.50 x6.50 x1.25l,1.80 | File type: PDF | 432 pages

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||11 of 11 people found the following review helpful.| Successfully measured competitiveness in the Auto Industry|By A Customer|This book is very famous in the auto industry. It describes and compares world auto makers' overall competitiveness with regard to product development. It explains to us why the Japanese auto makers dominated world auto market in the late 1980s and the early 1990s. The Japanese introduced their product|About the Author|Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tac

New products have been a source of fascination and excitement since the beginning of the age of mass production. Today, superiority in product development--moving new product concepts from R&D to design and engineering to production and into the marketplace with speed and efficiency--is the hallmark of many of the world's most successful companies and a key source of competitive advantage.



You easily download any file type for your device.Product Development Performance: Strategy, Organization, and Management in the World Auto Industry   |  Kim B. Clark, Takahiro Fujimoto. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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