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Strategic Planning for Design Firms

Raymond Kogan, Cara Bobchek




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 | #772665 in Books |  2007-04-03 |  2007-04-03 | Original language:English | PDF # 1 |  9.00 x.54 x6.00l,.67 | File type: PDF | 256 pages

||3 of 3 people found the following review helpful.| If you are an architect or engineer, buy (and read) this book|By K. C. Ramsay|We architects (and engineers) believe we are special; so unique that the laws of business (and nature?) don't apply to us. Ray Kogan and Cara Bobcheck beautifully disabuse us of that notion, at the same time providing the best handbook I have ever read (and I've read dozens) on how set up and complete|About the Author|Raymond Kogan, AIA is the president of Kogan & Company, specializing in strategic planning and management consulting for design and construction firms. He has more than 30 years of experience in the practice, management, and marketing of

A comprehensive guide to strategic planning for design professionals dedicated to the built environment architects, engineers, environmental consultants, landscape architects, interior designers, and planners. Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms. The guide is or...

You easily download any file type for your gadget.Strategic Planning for Design Firms   |  Raymond Kogan, Cara Bobchek. A good, fresh read, highly recommended.

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