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Successful High Tech Product Introduction
Brian P. Senese
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| #6769098 in Books | Artech House | 2001-12-01 | Original language:English | PDF # 1 | 9.25 x6.25 x.75l,1.45 | File type: PDF | 312 pages | ||0 of 0 people found the following review helpful.| A Development & Testing Book, Not for Marketers|By Janice King|This book would be more accurately titled, "Managing Successful High-Tech Product Development and Testing" because that is the focus of the content. The broader corporate & marketing activities involved in a product launch are not covered at all. For this book's target audience of developers & testing managers, the|About the Author|Brian P. Senese is presently a consulting engineer, at the Hughes Network Systems. He holds an M.E.Sc. in electrical engineering from the University of Western Ontario, London, Canada.
This text addresses the back end of an aggressive product development cycle from a project management perspective. This comprehensive guide takes you, step by step, through a proven development process that helps you successfully bring products to newly emerging commercial markets. The book covers critical elements used in structuring a development programme including integration planning and execution, system test strategies for product characterization, and early deplo...
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