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Successful Television Management: the Hybrid Approach

Suzana Žilic Fišer




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 | #9513800 in Books |  2015-06-30 | Original language:English | PDF # 1 |  8.00 x5.75 x.50l,.52 | File type: PDF | 169 pages

||About the Author|Suzana Žilic Fišer, PhD is Head of Department at the Institute of Media Communication at the University of Maribor, Slovenia. She is an external expert at the panel for the European Capitals of Culture for the European Commission. She wa

This book explores a hybrid model of broadcasting and takes a close look at public TV broadcasting operating in a market-driven environment. While media and media institutions play an important role in democratic societies, their management is a complex process and has to coordinate the various demands of the public, the owners, advertisers and society. Managing media institutions also has to take into account technological developments, changes in the regulatory framewo...

You can specify the type of files you want, for your gadget.Successful Television Management: the Hybrid Approach   |  Suzana Žilic Fišer. I was recommended this book by a dear friend of mine.

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