[PDF.16us] Television Brandcasting: The Return of the Content-Promotion Hybrid
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Television Brandcasting: The Return of the Content-Promotion Hybrid
Jennifer Gillan
[PDF.tz72] Television Brandcasting: The Return of the Content-Promotion Hybrid
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| #2580805 in Books | Jennifer Gillan | 2014-12-05 | 2014-12-22 | Original language:English | PDF # 1 | 9.00 x.67 x6.00l,.0 | File type: PDF | 294 pages | Television Brandcasting The Return of the Content Promotion Hybrid||||"Moving deftly between mid-century and the new millennium, Television Brandcasting provides a wonderfully rich view of the creative promotional forms that have shaped, and continue to shape, the branded television landscape in the US. This is comparati
Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business model...
You can specify the type of files you want, for your device.Television Brandcasting: The Return of the Content-Promotion Hybrid | Jennifer Gillan. I was recommended this book by a dear friend of mine.