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The Heinz Ketchup Bottle: Iconic Packaging

Marcel Verhaaf




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 | #2540458 in Books |  BIS Publishers |  2011-06-07 | Original language:English | PDF # 1 |  8.50 x.40 x6.30l,.60 | File type: PDF | 64 pages

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||1 of 1 people found the following review helpful.| A fun, coffee table conversation piece|By David L. Newman|The photos and text in The Heinz Ketchup Bottle: Iconic Packaging are a bit light as is the book itself - although fun to look through. As a collector of Heinz Ketchup bottles I did find it worthwhile, but nothing worth referencing. The chapter I was most interested in about Heinz's recent campaign of pithy labels on ke|About the Author|
Marcel Verhaaf: Owner of a branding, packaging and structural design agency with a strong international orientation. With a footprint in The Netherlands and the Czech Republic.|Packaging designer and branding expert

Packaging designer and branding expert Marcel Verhaaf tells the surprising story of the Heinz Ketchup bottle. We learn all there is to know about this iconic packaging, the evolution of ketchup, its ingredients, how the Heinz Corporation evolved, and how the packaging and advertising campaigns have changed over the years. Verhaaf has interlaced the story with countless fascinating facts and delightful anecdotes. This is a fun book for anyone who loves Heinz ketchup, a...

You can specify the type of files you want, for your gadget.The Heinz Ketchup Bottle: Iconic Packaging   |  Marcel Verhaaf. I was recommended this book by a dear friend of mine.

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