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The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products

Robert Austin, Lee Devin




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 | #2569821 in Books |  Stanford Business Books |  2012-09-05 | Original language:English | PDF # 1 |  9.00 x.70 x6.00l,.95 | File type: PDF | 192 pages

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||1 of 1 people found the following review helpful.| A very special book|By Diego Fontdevila|Rob Austin and Lee Devin have changed the way I see the world, again. As they did in Artful Making, in The Soul of Design they bravely challenge the accepted ways of reflecting on and appraising innovative work.

In this book, they offer powerful insight into creative processes, and better yet, weave a precise new language to he| |"This book is about love―the love for products. You don't get love from your customers by asking them what they like. Love is about proposing stories that go beyond expectations―as this book teaches. It will help us to pen more stories in the form of speci

What makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful? Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention―to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push ...

You easily download any file type for your device.The Soul of Design: Harnessing the Power of Plot to Create Extraordinary Products   |  Robert Austin, Lee Devin. I really enjoyed this book and have already told so many people about it!

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