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The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media (Studies in New Media)

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 | #2701594 in Books |  2011-07-15 |  2011-07-15 | Original language:English | PDF # 1 |  9.15 x.73 x6.13l,1.03 | File type: PDF | 312 pages

|| |The 21st Century Media Industry is well worth reading not only for its broad scope, but for the timeliness of the chapters. Readers of this book will come away with a clear conceptual map of the changing media landscape as well as a detailed understandi

The Twenty-First-Century Media Industry examines the role that new media technologies are having on the traditional media industry from a media management perspective. It provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.



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