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Tracking the Audience: The Ratings Industry From Analog to Digital

Karen Buzzard




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 | #7753870 in Books |  Routledge |  2012-04-12 | Original language:English | PDF # 1 |  9.00 x6.00 x.75l,.85 | File type: PDF | 192 pages

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|| |"Highly recommended... Buzzard does a splendid job explaining how measurement tools have been refined and developed to produce more relevant and useful audience data with the transition from analog to digital broadcasting." - CHOICE magazi

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that have influenced ratings methods dominant in each of the markets for radio, TV, and the Internet, tracing the practice¹s history from its early beginnings up to its most recent advances.

Beginning with the birth of the industry in 1929, Tracking the Audience traces the establishment...

You easily download any file type for your gadget.Tracking the Audience: The Ratings Industry From Analog to Digital   |  Karen Buzzard. I really enjoyed this book and have already told so many people about it!

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