[PDF.03jk] Trade-Off: Why Some Things Catch On, and Others Don't

Trade-Off: Why Some Things Catch On, and Others Don't

[PDF.hy47] Trade-Off: Why Some Things Catch On, and Others Don't

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 | #1085247 in Books |  2010-08-17 |  2010-08-17 | Original language:English | PDF # 1 |  7.99 x.60 x5.20l,.44 | File type: PDF | 240 pages

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||6 of 6 people found the following review helpful.| Gladwellian Stickiness|By Jim Muccio|In Kevin Maney's new book, "Trade Off - Why Some Things Catch On and Others Don't", we are treated to a simple world set apart from the latest theories on the complexity of our economic systems. Most intellectuals writing on the subject today will tell you how truly difficult it is to understand market pressures and the dynamics that determ|From Publishers Weekly|Joining the nonfiction tradition of redefining simple concepts in terms of more complicated ones, technology journalist Maney presents theories of fidelity (consumer experience) and convenience (ease of getting/using products) to explain t

A Fresh and Important New Way to Understand Why We Buy

Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable?

The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how th...

You can specify the type of files you want, for your device.Trade-Off: Why Some Things Catch On, and Others Don't   |  Kevin Maney. Just read it with an open mind because none of us really know.

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