[PDF.87hp] Value Creation and Branding in Television's Digital Age
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Value Creation and Branding in Television's Digital Age
Timothy M. Todreas
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| #5165814 in Books | Praeger | 1999-08-30 | Ingredients: Example Ingredients | Original language:English | PDF # 1 | 9.75 x7.00 x1.00l,.0 | File type: PDF | 232 pages | ||4 of 5 people found the following review helpful.| A concise and clearly-written analysis.|By A Customer|Mr. Todreas brilliantly slices through the mountain of speculative bunk written about convergent media. The author concisely argues that value in the Digital Television Era will shift from distributors to certain branded content creators and established packagers. Supported by easy to read tables and a relaxed writing st|About the Author||TIMOTHY M. TODREAS is an independent consultant to the television industry and to the media industry in general./e He has worked with media giants and entrepreneurial start-ups in an effort to capture shareholder value in the digital era. Dr. T
Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. This book explains patterns of profitability from the golden age of television to the emerging digital age. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers...
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