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Unlikely Victory: How General Electric Succeeded in the Chemical Industry

Jerome T. Coe




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 | #309225 in Books |  Wiley-AIChE |  2000-08 | Original language:English | PDF # 1 |  9.30 x.72 x6.30l,.95 | File type: PDF | 221 pages

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Many companies that stray too far from their core business fail. So how is it that General Electric, a major electrical manufacturing company, ended up as one of the top U.S. chemical producers—with 1998 sales of $6.6 billion? In Unlikely Victory, Jerome T. Coe, a retired 40-year career employee with General Electric, who spent more than 20 years as a manager of the company’s chemical businesses, suggests that it was a combination of necessity, forward-thinki...

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